3 weeks to watch recordings for Non-Members, 6 weeks for members.
Speakers
Anjie Coates
With a powerhouse career spanning 37 years, Anjie Coates is more than a master groomer—she is a master of the systems that make the pet industry work. Anjie’s journey from the grooming table to becoming a globally recognized educator is fueled by a singular passion: ensuring that pet professionals have the knowledge, safety, and profitability they deserve.
As a HELP Master Chief Instructor and a multi-certified industry expert (CMRG, ICMCG, CCE, PGC, CMPTI, PGCE), Anjie brings an unparalleled level of technical precision to the 2026 Summit. Her expertise bridges the gap between animal wellness and business survival.
Beyond the salon, Anjie is an award-winning author (Barkleigh Honors Book of the Year) and the founder of Coates Design, where she has spent over 30 years building digital infrastructure for the pet industry.
Two days of education to help you expand your business beyond standard grooming!
Schedule
Sunday March 29, 2026
9 AM PST The Culture-First Retention Lab
Stop the cycle of constant hiring and training. This module focuses on the leadership and team dynamics required to build a workplace where your staff is as committed as you are. By mastering culture-first retention, you move from "micro-manager" to "strategic leader," ensuring your business thrives even when you aren't at the tub.
11 AM PST Guinea Pig & Ferret Grooming
Expand your service menu with the technical standards for these high-value, underserviced niche pets. This session covers the specific anatomical, physiological, and behavioral requirements for small animal grooming. By adding these specialized skills, you position yourself as a true "all-species" expert in your community.
1 PM PST The Feline-Only Pivot
For those who want to focus exclusively on cats, the model and environment must be completely reimagined. We will explore how to design a feline-friendly business model that prioritizes safety, serenity, and high-end results. This is about more than just technique; it is about creating an entire brand around the unique needs of the feline client and their discerning owners.
3 PM PST The Anatomy of an Author:
Building a professional platform requires more than just knowledge—it requires a story that connects. This module shows you how to use story-driven branding to establish your expert voice in the industry. Whether you want to write a book, create a blog, or lead seminars, you will learn the exact framework to build an authority-based brand that people trust and follow.
Monday March 30, 2026
10 AM PST The Consultant Pivot
The most sustainable way to future-proof your career is to stop selling your physical labor and start selling your brain. We break down the strategic shift from "service provider" to "specialized consultant." You will learn how to identify your unique expertise, package it into high-value consulting services, and make the mental and professional transition to a career that is physically sustainable.
12 PM PST The "Referral Report"
Closing the gap between the grooming salon and the veterinary clinic is the key to true professional standing. This module teaches you the "Clinical Bridge"—how to use objective reporting, standardized scales, and anatomical mapping to communicate effectively with medical professionals. You will learn how to present your observations as an expert ally, creating a referral loop that builds your credibility.
2 PM PST Specialty Pricing
Master the math and the psychology behind pricing your niche services for profit. If you are doing specialized work, you cannot use standard pricing. We will go over how to calculate your worth, structure your fees for consultation and specialty grooming, and confidently communicate that value to your clients. It is about working smarter and being paid for the expertise you bring to the table.
4 PM PST The Career Longevity Roadmap
Every professional pivot needs a plan. This final module ties all the pieces together into your personal, step-by-step roadmap for a sustainable future. Whether you are recovering from an injury or proactively designing the next decade of your career, you will walk away with a clear, actionable strategy for a diversified, authority-based professional life.
